Results Highlights In this Results section we provide Highlights of the comprehensive lab measurements and extensive side-by-side visual comparisons using test photos, test images and test patterns that are presented in later sections. The Comparison Table in the following section summarizes the lab measurements in the following categories:
Accessories Cloud services These product lines are associated with human resource utilization and business processes based on product-based divisions, which are a characteristic of Apple Inc. The Mac product line includes desktop and laptop computers of various sizes for different market segments.
On the other hand, the iPad, iPhone, iPod, and Apple Watch are mobile devices with some functions similar to those of Mac products.
This element of the marketing mix shows that the company operates in the consumer electronics products. This element of the marketing mix reflects Apple Inc.
Place or Distribution in Apple Inc. Apple Store locations Company-owned website and online stores for desktop and mobile Authorized sellers Telecommunications companies Apple Store is a subsidiary of Apple Inc. For example, these stores sell MacBook units, as well as peripheral devices from other companies.
Apps, music, movies, and other digital content are available through online stores for desktop and mobile, such as the App Store and the iTunes Store.
In this element of the marketing mix, the inclusion of these online distribution channels helps optimize international market reach. These sellers operate stores in various strategic locations, such as in shopping malls in different markets around the world.
The sellers include large retail firms like Walmart and Best Buy. Some authorized resellers sell through their own stores as well as their seller accounts on Amazon. In addressing this 4P element, the company emphasizes the premium brand image and premium quality of its products.
The company has agreements with various prominent websites to advertise and promote Apple products. In addition, the company uses personal selling in the form of Apple Store employees who provide product-specific information in the aim of convincing store visitors to make a purchase.
Also, among the 4Ps, this element involves sales promotion, which usually happens at the Apple Store locations and authorized reseller locations. For example, some locations offer old models at discounted prices when bundled with larger or more expensive products. Moreover, the company uses public relations to optimize its corporate image.
For instance, Apple Events, leaks of new product features, press releases, and exclusive interviews are carefully executed to maximize positive publicity.
The company is also involved in various initiatives, such as ConnectED, which aims to improve formal education outcomes, while promoting the business and its products.
The company uses such communications tactics to satisfy this element of the marketing mix, pertaining to business needs in reaching more customers worldwide.
Premium pricing strategy Freemium pricing strategy The premium pricing strategy involves offering products at a premium. In theory, a premium is an amount that is applied in addition to the typical or common price.
For example, in general, iPhones are more expensive than Samsung smartphones.
Premium pricing maximizes profit margins. Such combination ensures competitiveness. Aside from premium pricing, the company also uses the freemium pricing strategy. In this freemium pricing case, some of Apple Inc.
For example, the company offers free 5-gigabyte iCloud storage. However, to add more storage capacity, customers must pay a recurring fee.Learn Apple's Step Towards Digital Marketing by Apple Pay Through This Post 'Case Study On Apple Pay: A New Digital Marketing Tool' Learn Apple's Step Towards Digital Marketing by Apple Pay Through This Post 'Case Study On Apple Pay: A New Digital Marketing Tool' softwares.
Its hardware products include the iPhone, the iPad, the . Page 21 of 29 Marketing Management Apple Inc. Case Study Extended marketing Mix (7Ps) The extended marketing mix is a combination of elements that make up a campaign to sell a product.
It is an expansion on the original marketing mix of product, placement, price, and promotion, adding additional factors that can influence the .
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Apple can set its aggressive marketing plan. Some of the major aspects to be considered are discussed below.
Marketing objectives and goals. IPAD, MARKETING . MarketingSherpa fielded the E-commerce Benchmark study from January 16 to February 14, The initial query began with a pre-survey academic literature review, consisting of peer-reviewed journals, interviews with e-commerce thought leaders and published surveys across a variety of academic, business and e-commerce research verticals.
Featured. McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.