Low class, middle class and high class consumers Our Competitive Advantage Going by the arrangement we met on ground, we are going to be one of the 2 coffee bars that will be in operation in the area around the airport where our coffee shop will be located. As a result, we are going to struggle less to make headway in the business. In essence, we have little or no competition.
TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order from a trained Barista their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage.
The Daily Perc offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks.
Seasonally, TDP will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more. The Daily Perc will focus on two markets: The Captive Consumer- someone who is in a restricted environment that does not allow convenient departure and return while searching for refreshments, or where refreshments stands are an integral part of the environment.
The Daily Perc will penetrate the commuter and captive consumer markets by deploying Drive-thru facilities and Mobile Cafes in the most logical and accessible locations. The Drive-thru facilities are designed to handle two-sided traffic and dispense customer-designed, specially ordered cups of premium coffees in less time than required for a visit to the locally owned cafe or one of the national chains.
In addition to providing a quality product and an extensive menu of delicious items, to ensure customer awareness and loyalty, as well as good publicity coverage and media support, we will be donating up to 7.
The Daily Perc's financial picture is quite promising. The process is labor intensive and TDP recognizes that a higher level of talent is required. For the purpose of this pro-forma plan, the capital expenditures of facilities and equipment are financed.
This will mean growing a bit more slowly than might be otherwise possible, but it will be a solid, financially-sound growth based on customer request and product demand.
The Daily Perc chooses to become the Drive-thru version of Starbucks between the mountains, obtaining several million dollars through an initial public or private offering that would allow the company to open twenty to thirty facilities per year in all metropolitan communities in the North, Midwest, and South with a population of overThis is the preferred Exit Strategy of the Management Team.
The danger in this is that competitors would rise up and establish a foothold on a community before--or in the midst of--the arrival of The Daily Perc, causing a potential for a drain on revenues and a dramatic increase in advertising expenditures to maintain market share.
Knowing these risks--and planning for them--gives TDP the edge needed to make this scenario work. Product Mission - Provide customers the finest quality beverage in the most efficient time. Community Mission - Provide community support through customer involvement. Economic Mission - Operate and grow at a profitable rate through sound economic decisions.
It is our fourth key--the Community Mission--that will give us that extra measure of respect in the public eye.
The friendliest servers - cheerful, skilled, professional, articulate.
The finest reputation - word-of-mouth advertising, promotion of our community mission of charitable giving.
Get the entire sample plan and everything you need to customize it for your business. Download Business Plan Pro today! Purchase Business Plan Pro today and getThe simple coffee shop business plan example presented here can be used to help you get your own coffee shop business off the ground.
The example follows the standard business plan layout, consisting of a single document divided into several sections, including a description of the organization, the market research, competitive analysis.
When you use Business Plan Pro, you get profiles of over 9, industries, complete with financial information you can use for your plan. Bulletproof financials Ask anyone — the hardest part of a business plan is the financials. Business Plan Coffee Shop Coffee Shop for $ thousand MARKET SITUATION Coffee boom that seized America, and then Portugal, has come to us.
Is explained by the fact that the growing popularity of refreshing drink in the population, attracts more and more attention to this business. Excellent customer service is the hallmark of any successful business, and most especially in the food services industry.
Combine a great location, top quality products, and great customer service and chances are you will have a very successful coffee shop.
We offer a comprehensive training course should you be considering opening a new specialty coffee shop / coffee house / cafe, perhaps incorporating a coffee business alongside an existing business, are an existing coffee shop in need of direction or perhaps need to improve your coffee service as part of a pub or restaurant.
Opening the best coffee house this side of the Mississippi was only the beginning. Now you have to get the word out. This is where a well-thought-out marketing plan comes in. Marketing a business.