The advancement of technology dissolves international boundaries and opens cultures to a whole new arena Smith,enabling globalization to occur. Globalization can be an empowering entity. It can interconnect the world, support economic developmentprovide information availability and assist in developing a global village Moahi, There is a paradoxical dichotomy, a tangible undercurrent, when it comes to globalization and cultural diversity.
The spread of American corporations abroad has various consequences on local cultures, some very visible, and others more subtle. First, food itself is in many countries an integral aspect of the culture. Because of their pride in their cuisine, some French people are concerned that U. Some French people would argue that fast food does not belong in the French society and is of lower quality than their own.
Starbucks causes cultural concerns in Italy because of the association that Italians make between coffee and leisurely sidewalk cafes. Coffee in Italy is more than a drink; it is part of the way of life and Italian mores.
While in the United States it is common for people to buy takeaway coffee for drinking in the street or office, in Italy people usually prefer to relax and chat with peers while drinking coffee.
Coffee shops offer a personal, friendly atmosphere that many Italians believe a large chain could not provide.
Similarly, many people would prefer to frequent coffee shops that are each unique, while Starbucks offers a standard formula. Fittingly enough, the sociologist George Ritzer coined the term McDonaldization. McDonaldization, Ritzer argues, is a result of globalization and, ultimately, leads to global uniformity, influencing local habits and traditions.
Take, for example, the previously mentioned example of Starbucks coffee disrupting the traditional coffee culture in Italy. This sometimes leads to negative reactions, such as in the case of the Starbucks coffeehouse in the Forbidden City in central Beijing.
This particular Starbucks branch, which opened inwas shut down in due to heavy protests. Concerns that globalization leads to a dominance of US customs and values are also present with regard to films and the entertainment industry more broadly. This is the case with French films in France, for example.
As will be discussed later in the brief, governments from countries like France have attempted to intervene in the functioning of the market to try to protect their local cultural industries, by taking measures such as restricting the number of foreign films that can be shown.
But if a government imposes domestic films, TV shows, or books onto its people, it limits their choice to consume what they prefer. In other words, the government is effectively saying that it does not trust its people to make the choices that are right for them.
Throughout history, cultures have changed and evolved. Globalization may accelerate cultural change.
However, because change is driven by the choice of consumers, the elements of a particular culture will inevitably reflect consumer choice. For information on globalization and obesity, click here. Retrieved June 22,from: Interview with George Ritzer MayOctober McDonaldization theory of George Ritzer.
Retrieved June 22,from http:UN News produces daily news content in Arabic, Chinese, English, French, Kiswahili, Portuguese, Russian and Spanish, and weekly programmes in Hindi, Urdu and Bangla.
Our multimedia service, through this new integrated single platform, updates throughout the day, in text, audio and video – also making use of quality images and other media from across the UN system. Another important voice in the globalization vs. local culture debate is that of Naomi Klein.
Klein's book No Logo has become the anti-globlization primer for activists all over the world. western cultural influence is waning, not expanding. There's little time for culture, globalization advocates point out, when you're scrambling for. To know another language is to have a second soul Charlemagne.
The limits of my language stand for the limits of my world Ludwig Wittgenstein. The metropolis Hong Kong is a world finance and multi-cultural capital. But when it comes to culture, local artists call it an «art desert».
Yet, the underground club music scene is working on a change. A European Union cultural network supported by Creative Europe fund working in the areas of cultural diplomacy and cultural relations.
Co-authored the Preparatory Action for Culture in External Relations that shaped the common EU strategy on culture in EU external relations. Creator of Invisible City app and co-founder of Cultural Diplomacy Forum.
Economic Wishful Thinking and the Democratic Crisis by Jacqueline Best “Politicians proved unwilling to do the hard work of challenging vested interests and convincing electorates of the need for more profound reforms in the aftermath of the crisis.”.