The previous core messaging plan was based on the need for UW Bothell to establish itself as a growing institution and one that was providing needed access to higher education for students in King and Snohomish counties.
The principles of SEM planning1are: No enrollment effort is successful without quality academic programs Recruitment and retention is an ongoing, multi-year process with strong access to research and data Majority of enrollments come from regional student markets The most successful recruitment programs clearly differentiate the student experience from competitor's programs The most successful retention programs clearly address students' needs and regularly engage students in academic and non-academic programs The number of incoming students, in all categories — new freshmen, transfers, international and graduates- have been flat or decreasing over the last eight years.
This, in combination with low retention and graduation rates, has made the development of a strategic enrollment plan critical to the overall success of the campus and its future. Utilizing strategic marketing and communication, position UW-Parkside for by offering affordable, responsive, academic programs to meet the needs of an increasingly diverse student body.
Enhance the student experience through academic support, engagement, and a vibrant student life. Achieving effectiveness and efficiency in recruitment and retention by creating clear pathways and optimizing resources.
The plan clearly identifies the challenges and opportunities faced by the campus and outlines for each strategic direction a set of strategies, tactics, and measurable goals and outcomes designed to achieve optimal enrollment at the University.
Through the institution-wide commitment to recruitment and student success, the University will achieve its SEM Plan goals of: As strategic enrollment is a fluid and dynamic process, this institution recognizes that the plan will need to be continually revised and updated to recognize the changing nature of the institution and the environment.
As such, the metrics and outcomes will be revised on an annual basis. The complete Strategic Enrollment Plan and other supporting documents is available on the Enrollment Management sharepoint site.University Marketing and Communications Strategic Plan • 4 • Collaborate in the development, creation and execution of integrated communications strategies to support research, scholarship and creative.
University Marketing and Communications (shared with Chancellor), Academic and Career Advising, Registrar, Athletics (shared with Chancellor), International Programs, and TRiO. The Vice Chancellor reports to the Chancellor and is a member.
Anne will direct UMKC’s marketing, branding and communications efforts and will play a key role in developing a comprehensive strategic communications plan, working collaboratively with constituencies across the University and System.
To support the implementation of the Academic Strategic Plan, the Campus Framework outlines the campus growth and renewal efforts to support excellence in teaching, learning, research and scholarship, and advance our standing as an academically distinguished, student-focused, international research university.
The Vice Chancellor for Marketing and Communications leads the System Office of Marketing and Communications in creating strategic marketing and communications initiatives on behalf of the system offices and all member institutions of the A&M System.
The Vice Chancellor for Marketing and Communications serves as the system’s primary contact. VANCOUVER, Wash. – Renny Christopher has accepted the position of vice chancellor for academic affairs at Washington State University Vancouver.
She will take her post on Aug. 5. Christopher most recently served as associate provost at California State University, Channel Islands.