It provides quite a few advantages to the borrower as well as the lender.
We see this type of marketing speak over and over in press releases and promotional materials. But which buzzwords are the most overused? I saw an item in PR Daily recently using the MoMA press release archive to demonstrate how press releases were much better years ago.
That got me curious about which terms are currently being most abused. And from what I can tell the PRWeb archive dates from so that is a good way to check press releases from just the last four years.
To come up with the list of buzzwords I started with the usual suspects then got some more ideas from Wikipedia and TechCrunch.
This led me to David Meerman Scott, who I realized did something similar back in and then again in using a different set of terms and a larger range of press release services.
My list of terms could have gone on endlessly but I decided to cap it at 75 the list is growing based on suggestions in the comments. A lot of what I have included is more marketing speak than technology or industry buzzwords since I wanted to look at overused words across all industries. So here are the most overused buzzwords and marketing speak in press releases based on the number of times they appear in releases currently archived on PRWeb.
Any phrases that are sometimes hyphenated are grouped together with the non-hyphenated version e.About this course.
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