How to Get Radio Interviews: Gordon You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio.
My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1, interviews, and we continue to sell our books, CDs, and audiotapes year in and year out.
Our system may not be right for everyone. After all, we are both pretty good amateur publicists. We know how to dangle bait and reel the stations in, and our schedules are Radio station interview flexible. But if you feel comfortable promoting your products, will work harder for yourself than anyone else will, and are well-organized and disciplined, you may want to take advantage of our experience.
Sometimes we call them.
Other times we fax, and sometimes we e-mail them. There is no one magical right or wrong initial approach. Each show operates a little differently, and we often like to mix up the routine.
Regardless of how we make the initial contact, we always follow up. We never assume that the show is not interested if we do not get an immediate response. Hosts, after all, are extremely busy people, and on any given day, they are inundated with pitches from available guests from all over the country.
In fact, we often have to follow up several times. Steve once made as many as 15 calls to one show before he finally got booked. He was told and he has often heard this that the reason the producer finally called him was precisely because he was so persistent.
Of course, you do not want to become a pest. Again, there are no hard and fast rules about how many times you may have to follow up.
My feeling is that if you do not get a response after three or four attempts, just go on to the next show. Be sure to keep good records, though, of when you contacted a particular show and of the names of your contacts there. Materials for a Broader List When we fax or e-mail, we always provide the hosts with a TV Guide -like capsule description of our books, a list of questions they can ask us, a brief biographical sketch, and information on where the book is available.
I do not want to imply that many talk-show hosts are lazy, but you would be surprised how many times the hosts repeat the information verbatim.
Not every host will ask the same questions you provide them, in the exact same order, but many of them will. We also do not limit ourselves to the top talk shows. Many news shows and drive-time morning shows on oldies, contemporary hits, and even country stations need to fill air space and are looking for interesting guests.Trump Says He is Open to Mueller Interview (Radio) September 7, Bloomberg Radio covers the latest news and events in and around Washington with reporters and analysts from Bloomberg Law.
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If you will be doing an in-studio interview and you're not sure where the radio station is located or where you can park your car, drive to the station before the day of the interview.