As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own. By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing. While press releases can feel foreign, they all contain certain elements.
It is not meant to give every detail, it covers the basics, and the most common press release errors many people make. Just the facts, very limited hype. Cover the main news subject in the opening paragraph.
Include the who, what, where and when. Add any related details in 1 or 2 paragraphs that follow. He, she, it, and they are in the third person. Any person, place, or thing other than the speaker and the addressee is referred to in the third person.
I, we, me, etc Unless it is in a quote and the person quoted is identified. This is an easy rule to remember if you write your press release as if you are the journalist writing about somebody else. Smith went on to say, " Proper names are preferred over he or she.
You only need to use the full name once, after that the last name is commonly used.
Specify that it is the event flier also spelled flyer Example: For more information see our event flyer http: Journalist are independent, they are not a branch of your marketing department.
Remember these rules and you will do well. The headings if you look at the text above on this page are: The inline emphasis above is: Just the facts, very limited hype - in italics in this case. Never use colored fonts and use standard fonts: Exceptions for underline text are: The news outlet will asked for text format if they need text.
This is mainly for the online posting of your news, not the print or broadcast. Every wonder why you see stuff like this: The dateline should go as follows: Miami, FL - August 8, -- Your opening statement Include up to 2 images to be imbedded in the release - these should be very relevant to the story.
Additional images can be added below the main content.
Each image should have a caption, and the people in the images should be named. It is always a good idea to invite the media or to do something just for them. Backstage media passes are available, contact It may also go out as a Fax a few media outlets still request this.
Always use a minimum of words, words is ideal and more than is too much. You may send more, but that is what fits on a sheet of paper, that was once mandatory.
Email and digital press releases have changed this, but it is a good rule to follow. The fewer the links the more value they have. Sample of a normal link:When you’re writing a press release, samples can be hard to find and replicate.
While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure. Press release distribution helps you create buzz, increase online visibility and drive website traffic.
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